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eBook: The 11 Rules to Deliver Product Content that Sells

Learn the best practices for making your products stand out and get sold on the digital shelf

11 Rules Deliver Product Content

1 in 3 consumers say they have bought from a brand other than the one they intended because of the information they received while shopping online*. That’s the power of great product content.

Based on years of experience working with top global brands, experts from content26 and Salsify got together to craft the 11 rules you should follow to create and deliver product content that makes consumers click the "Buy" button.

These 11 rules will show you:

  • What the “right” content is for a product page

  • How to make sure your product content is accurate

  • How to optimize your content for SEO

  • What types of content you need to be competitive in today’s market

Download this eBook today and start to learn the best practices for making your products stand out and get sold on the digital shelf.

*https://www.thinkwithgoogle.com/articles/winning-omni-channel-shoppers-micro-moments.html

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

Product content is the core of a great customer experience.

Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction.

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