Transformers Award Winner 2019: Rawlings

Omnichannel Commerce Strategy

January 23, 2019

Written By: Mya Brown

Transformers Award Winner 2019: Rawlings

In January of 2019, Rawlings received a Digital Transformer Award at Salsify's annual company kickoff. Rawlings saw an opportunity to get to market faster with Salsify. They enhanced there go to market process and were able to create, optimize and manage their content. Rawlings has been able to maximize Salsify as a product life cycle management tool.

Tag(s): Omnichannel Commerce Strategy Video

Written by: Mya Brown

Summerween Shopping: How To Capture ‘Spooky’ Summer Shoppers

The sun's out, the pool's open, and somewhere on TikTok, someone just unboxed a stained glass witch hat lamp (and ghoulishly whispered to themselves, “Happy Summerween").

Ecommerce Technology

11 minute read

Smart Data: Tips for Product Detail Page Success for Different Retailers

Your product page has two jobs running simultaneously: convincing a retailer’s algorithm to show you in the search results and convincing a real person to buy once they land...

Ecommerce Technology

8 minute read

What You Must Know About Digital Accessibility in 2026

Nearly 46 million Americans live with a disability, according to Northeast ADA Center statistics. Yet, most ecommerce sites still aren’t as accessible as they should be:...

Subscribe to the Below the Fold Newsletter

Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.