PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
It’s Thanksgiving Eve, and shoppers are considering two options for Black Friday: get in line in the early hours of the morning, or shop Amazon from the comfort of their home. Many will pick the latter--over 80% of online shoppers will use Amazon for holiday shopping research and purchases in 2018. As these consumers search for gifts for loved ones, algorithms are what will help them unearth the perfect item. To win more of these moments, brands must be prepared to deliver their products with compelling content and an understanding of what lifts products in search rankings.
So how can you ensure your brand wins the search bar and the buy button for Holiday 2018? In our Holiday Shopping Keyword Intelligence Report, we analyzed over 10 million SKUs to identify what top search queries have in common to maintain ranking and to drive sales.
Unbranded Terms Dominate Year-Round
Regardless of the time of year, online shoppers are rarely for your brand, they are looking for a product. Sixty-three percent of gift-giving search terms are unbranded, during holiday and non-holiday periods. Products that perform well during the holiday often maintain their rankings--45% of unbranded gift giving search terms stay in the top 1000 in the new year.
This means investing in strong product content and optimization will make an impact for seasons to come.
Consider the End User and Optimize for Gift-Giving
When looking to optimize search terms, consider who the end purchase is for: searches for “gifts for men”, “Christmas decorations” and “stocking stuffers” increase during the holiday period and should be a part of your brand’s strategy. Not all shoppers are given a wish list, and they need to be guided to your products. Brands who continuously optimize their product pages throughout the season are able to capitalize on trends faster and lift their Sales Rank for a longer time period, than those that maintain status quo.
Top unbranded search terms vary by category. Certain categories, like clothing are more likely to be holiday focused, whereas others like CPG are holiday agnostic (paper goods, protein powder). Opportunity for growth is heavily dependent on category and current trends.
The Holiday season presents a great opportunity for brands to gain traction and grow sales as long as they recognize product pages should not be stagnant. Remembering that shoppers’ needs go beyond gift giving in the holiday season will help brands capture more sales.
Caroline Egan is the Content Marketing Manager at Salsify. When she's not writing about how to win the digital shelf, she can be found waking up early to hit a work out class or cooking up a storm.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.