Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Internet Retailer's latest survey shows that 65% of shoppers abandon a site if they can't find a product quickly and easily, a statistic that should shock nobody. So how do you know if your site is a victim of this?
Here's the basic scenario of a shopper that can't find what she's looking for: a shopper enters your site, tries a search, clicks around, and leaves before getting to any specific product's detail page.
So what you're looking for in your analytics tool is any visitor that visits at least 2 pages and never hits a product detail page. There are certainly other scenarios that illustrate this kind of frustration, but let's stick with this as the most obvious.
In Google Analytics one easy way to find these people is to use advanced segments.
Set up a custom segment that includes the poorly-named Page Depth constraintm(Page Depth is really the number of pages in the visit) of great Greater than 1. This gets you to those that have clicked around just a little bit.
Now you have to exclude those that visited a product detail page during their visit. In your new custom segment add an And constraint and choose Exclude and Page. Now, the value for this is going to depend on your site's navigation and URL structure, but let's say that all of your products are on URLs like http://www.mystore.com/products/product-name, so that http://www.mystore.com/products/summer-loafers would be the URL for a specific product. If that's the case, maybe you can use Contains /product/.
The result is the segment you see below.
Once created you can select it to see what portion of your customers are abandoning your site without finding what they're looking for.
Unfortunately, there is no industry-wide threshold for good or bad that I know of, but if, for example, half of your shoppers are abandoning your site before getting to a product detail page that's probably a bad sign that your site's search and navigation is too hard to use or not good enough.
Rob is a co-founder at Salsify. He built the go-to-market team at Salsify from the ground up. Previously he ran inbound marketing and product management for Cambridge Semantics, another Boston-area startup. He loves ideas.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.