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    Join the Open Experience Alliance

    An alliance committed to creating the experiences customers deserve across the digital shelf.

    Modern Retail Demands Collaboration

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    Fast

    Enable brands to get product to market quickly.

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    Open

    Unrestricted and open to all brands.

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    Personalized

    Tailored content to your audience.

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    Immersive

    Rich and engaging content for customers.

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    The Open Experience Alliance Challenge to Retailers

    Empower brands to be effective merchandising partners in your goal to provide the best consumer experience possible. Commit to opening your technical systems to a variety of content partners to enable your brands effectively.

    Automate as many steps across the product lifecycle as possible – from brand authorization to item setup to content refresh to rich content management.

    Provide rapid feedback on content acceptance and performance

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    The Brand Open Experience Alliance Commitment

    We will merchandise on your site conversion-driving content that fully conforms to your guidelines and is unique to your site.

    When we can merchandise on your site more easily, we will merchandise on your site more often.

    We will increase SKU counts if that is your goal.

    We will provide consumers complete, up-to-date, and compelling shopping experiences optimized specifically for your site.

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