The Open Experience Alliance Challenge to Retailers
Empower brands to be effective merchandising partners in your goal to provide the best consumer experience possible. Commit to opening your technical systems to a variety of content partners to enable your brands effectively.
Automate as many steps across the product lifecycle as possible – from brand authorization to item setup to content refresh to rich content management.
Provide rapid feedback on content acceptance and performance
The Brand Open Experience Alliance Commitment
We will merchandise on your site conversion-driving content that fully conforms to your guidelines and is unique to your site.
When we can merchandise on your site more easily, we will merchandise on your site more often.
We will increase SKU counts if that is your goal.
We will provide consumers complete, up-to-date, and compelling shopping experiences optimized specifically for your site.