Is Your Data Fast Enough for Ecommerce? | At the Whiteboard
Already have a system to manage your data? Using your current PIM or ERP system can be great for managing static product information, such as materials, shipping, and logistics data. This “slow data” is the type of information that doesn’t change after product development and is critical to get correct. But the management process for much of your market facing data required for the digital shelf requires a different level of flexibility.
Salsify Co-founder Rob Gonzalez explains how the advent of ecommerce is requiring brands to think in different ways about their data management and systems.
Written by: Peter Crosby
I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.
Recent Posts
Ecommerce Trends
|
7 minute read
The Future of Household Spending: New Data Shows Who Controls and Influences Budgets
Read More
Ecommerce Trends
|
10 minute read
What Are the Most Exciting Innovations Reshaping Grocery Retail?
Read More
Ecommerce GTM Strategy
|
13 minute read
10 Creative Tactics To Maximize Ecommerce Profitability
Read More
Subscribe to the Below the Fold Newsletter
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.