Already have a system to manage your data? Using your current PIM or ERP system can be great for managing static product information, such as materials, shipping, and logistics data. This “slow data” is the type of information that doesn’t change after product development and is critical to get correct. But the management process for much of your market facing data required for the digital shelf requires a different level of flexibility.
Salsify Co-founder Rob Gonzalez explains how the advent of ecommerce is requiring brands to think in different ways about their data management and systems.
