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Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
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Today we announced that the Salsify Product Content Management (PCM) Platform now features new capabilities for retailers that enable unprecedented collaboration with brand manufacturers.
For the first time, retailers can use our platform to bridge the gap with their suppliers and drive efficient and continuous product content improvement at scale. This helps retailers provide the differentiated digital shopping experience that has become increasingly important to winning sales in today's distributed commerce world.
In the age of the consumer leading companies are adapting their operations and merchandising strategies to meeting customer demands on the digital screen. Fact is, $0.56 of every dollar spent in a store is influenced by a digital interaction. Since the advent of online shopping retailers have struggled to source high quality content from all of their suppliers for every SKU they sell. Prior to today, the solution was a manual exchange of spreadsheets with little transparency for brands which often leads to redundancy and errors.
Our platform's new functionalities help solve this problem at scale by giving retailers the ability to power the entire Product Content Management Lifecycle, so they can easily and efficiently collect data from multiple sources, validate and enrich it for a unique customer experience, and publish the content they need for each endpoint. In addition, they can provide performance data and recommendations to suppliers to drive content improvement with every refresh to drive and increased sales.
How it works
Here are some new capabilities the improved Salsify Product Content Management (PCM) Platform offers:
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