Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Today we announced that the Salsify Product Content Management (PCM) Platform now features new capabilities for retailers that enable unprecedented collaboration with brand manufacturers.
For the first time, retailers can use our platform to bridge the gap with their suppliers and drive efficient and continuous product content improvement at scale. This helps retailers provide the differentiated digital shopping experience that has become increasingly important to winning sales in today's distributed commerce world.
In the age of the consumer leading companies are adapting their operations and merchandising strategies to meeting customer demands on the digital screen. Fact is, $0.56 of every dollar spent in a store is influenced by a digital interaction. Since the advent of online shopping retailers have struggled to source high quality content from all of their suppliers for every SKU they sell. Prior to today, the solution was a manual exchange of spreadsheets with little transparency for brands which often leads to redundancy and errors.
Our platform's new functionalities help solve this problem at scale by giving retailers the ability to power the entire Product Content Management Lifecycle, so they can easily and efficiently collect data from multiple sources, validate and enrich it for a unique customer experience, and publish the content they need for each endpoint. In addition, they can provide performance data and recommendations to suppliers to drive content improvement with every refresh to drive and increased sales.
How it works
Here are some new capabilities the improved Salsify Product Content Management (PCM) Platform offers:
Learn How You Can Collaborate for Success
We'll be providing in-person demos of the expanded platform in Booth 7086 at Shop.Org: Retail’s Digital Summit on September 26-28 in Dallas. Stop by the booth or click here to set up a demo.
Not going to Shop.org? Learn more about the retail capabilities of our platform and contact us for a personal demonstration.