Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Over the course of a few short months, COVID-19 has dramatically accelerated the growth and adoption of ecommerce for the home improvement industry.
With consumers spending more time at home than ever before — and noticing more projects that need to get done — the category is primed for sustained growth, even in a challenged economy. The Home Depot and Lowe’s have seen solid gains during national lockdowns, largely through their ecommerce sites.
The Home Depot disclosed that online sales rose in the “meaningful triple digits” toward the end of its most recent quarter; Lowe’s was keeping pace.
Salsify has launched a Home Improvement Growth Kit to help brands quickly scale up digital operations. Brands can manage and update product content across key Home Improvement retail channels — such as The Home Depot, Lowe’s, Ace Hardware, Walmart, and Amazon — helping them meet this new surge in demand right now. Learn more.
Before the current crisis, most brands recognized ecommerce as an increasingly important sales channel. However, the pace of adoption was measured and steady because of structural challenges in that industry given high delivery costs for weighty or bulky items.
The luxury of waiting no longer exists. Shifts to ecommerce that otherwise might have taken years are now taking months. The industry’s largest retailers are investing heavily to scale their online business. Brands that fall behind in competing amidst this new landscape will quickly lose relevance and risk falling sales.
Forty-two percent of consumers are shopping online more since the outbreak, but 19% report they are feeling less loyal to their current brands, and 13% say they are looking for new brands to try. For Home Improvement brands, this combination of increased online purchasing with decreased brand loyalty translates to an opportunity to win market share with best-in-class product detail pages (PDPs).
A winning PDP includes complete “above-the-fold” content and “below-the-fold” (also referred to as enhanced content, A+ content, and rich media) information and imagery that is critical for products with complex use-cases, as is often true for home improvement brands.
Online, it’s not necessarily the best product that wins, but the best product page.
Many Salsify customers have scaled their digital programs during COVID-19, using the crisis as a proof point that roadmaps need to be accelerated to deliver better product experiences. These brands have the agility to get to market quickly and appropriately scale their programs.
There are three focus areas for successfully meeting these new demands:
Learn more about the Salsify Home Improvement Growth Kit, and discover how it helps brands: