Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
What shoppers want when buying home and garden products online: research capabilities, installation and product use case videos, and precise dimension information. Home and garden brands compete to create the most compelling online experiences — and the digital shelf is continually evolving.
Brands must have the ability to syndicate across each digital shelf endpoint, while ensuring a consistent brand experience, to deliver the optimal digital experiences for shoppers.
At its simplest, syndication is about sending the right content to the right place. Syndication can’t begin or end with mere data delivery to grow product sales. For products to be discovered and bought, content must go live and be impactful.
Some retailers and distributors use a variety of methods to receive product content:
Each retailer also has a set of compliance processes and requirements before a product goes live.
Optimize product content for each audience and channel. By modeling and managing channel-specific versions of your product content, brands can adjust data for one channel — or across the core data set — depending on needs.
Empower teams with access — but build in oversight. Your information technology (IT), master data management (MDM), ecommerce, marketing, and sales teams each need access to up-to-date product content. This access empowers them to drive products to market and win sales fast.
Ensure brand consistency across all digital touchpoints by leveraging security and auditing capabilities layered on top of data. By applying attribute-level checks against internal schemas, brands can ensure compliance before publishing to each channel.
Syndicate all rich content, including videos, enhanced content, product tours, 360-degree product image spins, from one unified platform. By leveraging your full set of product data and transforming that data into dynamic experiences.
Brands can tell the best product stories across all touchpoints. How? By leveraging their complete collection of product data and turning that data into dynamic experiences where rich media is available.
4. Continuously Improve Product Experiences
Analyze product detail pages, incorporate channel-specific action items directly into your product content, and rapidly publish the updates. These steps will help drive sales and give your brand the ability to stay ahead of the competition.
Cara Wood is fascinated with emerging technology trends and their impact on commerce and communication. Cara is an avid reader who is frequently over-caffeinated.
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