PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
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Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
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Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
Machimpex USA, a manufacturer of automotive and household products, has selected Amplifi to support its implementation and enablement of the Salsify Product Information Management (PIM) system. Amplifi is a leading data management consulting firm offering strategy, solution delivery, and system optimization support.
"Machimpex wanted to mature their channel relationship with a leading national retailer — which included preparing their team and data model to syndicate data in the specific format that retailer requires," says Alison Tran, area VP of the central region at Amplifi.
"The scalability of the Salsify platform enables their lean team to efficiently manage the syndication requirements of their retail channels and win on the digital shelf," Tran says. "With our dedicated Salsify practice, we were able to offer them expert implementation guidance and enablement to maximize their value from the platform in the tight timeframe they needed."
Jacob Cazzell, director of operations and technology at Machimpex, highlights how Amplifi has been a "fantastic partner" in its Salsify implementation project.
"Their team has worked hand-in-hand with ours to provide training and knowledge transfer while being able to tackle complex configuration and provide valuable guidance to help us define our data models and build our content collections," Cazzell says.
"The Amplifi team has been on top of our project from the beginning, and the regular, detailed project status reports are allowing us to closely manage deliverables and budget," he says.
Last year, Amplifi expanded its partnership with Salsify and recently launched its Salsify Center of Excellent (CoE), which offers an entire staff of Salsify experts that provide internal enablement through platform knowledge and guided delivery.
"Our partnership continues to grow at a rapid pace and has me very excited for the future."
— John Phan, Chief Revenue Officer, Amplifi.
"The CoE has been a strategic differentiator highlighting our operational, functional, and technical proficiency on the Salsify platform," Tran says. "We're excited about the impact of our expanded partnership with Salsify, and we were delighted to bring the platform's capabilities to the positive, productive team at Machimpex. The energy and collaboration they brought to the project was inspiring."
Join our upcoming joint webinar with Amplifi and Dorel Juvenile to learn why brands need to take a new approach to manage product information.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
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