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    April 22, 2021
    3 minute read

    Amplifi Selected to Lead Salsify Implementation for Machimpex USA

    by: Salsify

    Machimpex USA, a manufacturer of automotive and household products, has selected Amplifi to support its implementation and enablement of the Salsify Product Information Management (PIM) system. Amplifi is a leading data management consulting firm offering strategy, solution delivery, and system optimization support.

    "Machimpex wanted to mature their channel relationship with a leading national retailer — which included preparing their team and data model to syndicate data in the specific format that retailer requires," says Alison Tran, area VP of the central region at Amplifi.

    "The scalability of the Salsify platform enables their lean team to efficiently manage the syndication requirements of their retail channels and win on the digital shelf," Tran says. "With our dedicated Salsify practice, we were able to offer them expert implementation guidance and enablement to maximize their value from the platform in the tight timeframe they needed."

    Partnering for Digital Shelf Success

    Jacob Cazzell, director of operations and technology at Machimpex, highlights how Amplifi has been a "fantastic partner" in its Salsify implementation project.

    "Their team has worked hand-in-hand with ours to provide training and knowledge transfer while being able to tackle complex configuration and provide valuable guidance to help us define our data models and build our content collections," Cazzell says.

    "The Amplifi team has been on top of our project from the beginning, and the regular, detailed project status reports are allowing us to closely manage deliverables and budget," he says.

    Last year, Amplifi expanded its partnership with Salsify and recently launched its Salsify Center of Excellent (CoE), which offers an entire staff of Salsify experts that provide internal enablement through platform knowledge and guided delivery.

    "Our partnership continues to grow at a rapid pace and has me very excited for the future."
    — John Phan, Chief Revenue Officer, Amplifi.

    "The CoE has been a strategic differentiator highlighting our operational, functional, and technical proficiency on the Salsify platform," Tran says. "We're excited about the impact of our expanded partnership with Salsify, and we were delighted to bring the platform's capabilities to the positive, productive team at Machimpex. The energy and collaboration they brought to the project was inspiring."

    Join our upcoming joint webinar with Amplifi and Dorel Juvenile to learn why brands need to take a new approach to manage product information.

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