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    August 20, 2020
    7 minute read

    5 Takeaways from the Amplifi ‘Under the Hood: Salsify PIM’ Report

    by: Christian Hassold

    Amplifi, a leading data management consulting firm, recently took a close look at the
    Salsify Product Information Management (PIM) platform and scored it 8.13 out of 10
    on its new “Under the Hood” PIM framework, which assesses software for data
    modelling, data governance and operational use capabilities.

    According to Amplifi’s experts – who took a deep dive into Salsify’s PXM platform
    and building out complex use cases within a sandbox environment – Salsify
    exceeded all expectations for Data Modelling, Enhanced Content, Workflow,
    Syndication, and Operational Use.

    “Salsify is on a trajectory to upset the current PIM status quo in the brand
    manufacturer space,” the report reads. “Salsify’s platform has undergone a radical
    transformation over the past 18 months, evolving from a syndication tool with light
    PIM capabilities to an enterprise-grade PIM capable of imposing complex
    governance requirements and creating robust data models.”

    The full report provides a list of use cases and test scenarios that are helpful during
    any PIM evaluation. In the meantime, here are five key take aways.

    Salsify’s new data modelling capabilities are well-equipped to represent hierarchical and referential data and provide a strong foundation for good data practices

    Data modelling is the foundation of any PIM and Salsify handles the three key data
    modelling elements – core data modelling, extended data modelling and digital
    assets – far better than Amplifi expected.

    In core data modelling, the ability for data stewards to create and manage their own
    taxonomy and hierarchies was singled out for praise, while the team stressed off the
    data modelling elements that “One area we were excited about is the definition of
    complex attribute types and validations. While most PIMs enable users to create
    properties with base data types like text, number, and more”.

    Amplifi was also very impressed with the enhanced content engine, saying: “There is
    so much power here, especially with the new Enhanced Content engine that we
    cannot do justice for it in such little time. Essentially, it provides a very familiar
    templating / population experience that you may have done with other PIMs in print
    modules… but entirely in-app with all the attention to usability that Salsify is known
    for, even when working at scale.”

    The Salsify workflow engine exceeded expectations with its extensibility for
    complex process modelling coupled with business-user-friendly building

    Workflow is one of the biggest challenges for a PIM system as it tends to evolve and
    mutate over time as process change within an organisation. With this in mind, Amplifi was impressed with how the Salisfy system balanced these complex challenges with
    being user-friendly and easy to manage.

    The report says: “The full suite of workflow tools that Salsify offers as part of their
    enterprise PIM package was up to the challenge. Salsify’s workflow accurately
    represented and created parallel workshops, pauses in processes for other
    processes to complete, multiple resolutions, dynamic assignment, and complex
    approval processes.”

    Salsify is on par with other platforms for key PIM capabilities including
    enterprise user permissioning, data validations and scalability

    The process of data governance in any organisation – which encompasses how data
    is permissioned, validated and used – is a measurement that Amplifi’s team sees as
    key to the assessment of any platform.

    During its assessment, the team says that it assigned data ownership throughout the
    product lifecycle with ease, ensuring the proper individual or group within an
    organisation is accountable for the correct data at the correct stage in a product’s

    “This ability far exceeded our expectations, as we also drove dynamic ownership and
    assignments based on a variety of factors without requiring complex configuration,”
    they report. “We created users and user groups and assigned different types of

    Amplifi also extended this assessment to take in scalability and found that one of the
    biggest advantages of Salsify’s multi-tenant platform is its scalability. According to
    the test, customers do not need to worry about right-sizing the environment and
    managing IT services over time as their needs shift and increase to meet new
    business demands.

    As the definition of PIM continues to expand, Salsify is well positioned to
    remain a leader with existing enhanced content, syndication and digital asset
    management capabilities

    Salsify supports all major digital asset types, including embedded videos from URLs,
    such as YouTube.

    The Amplifi team were impressed with the platform’s image support and
    transformation, which exceeded their expectations. By using a powerful cloud asset
    management platform, it becomes easy for users to interact with assets and their
    relationships to products.

    The user interface was also singled out for praise, with Amplifi saying: “The User
    Interface is clean, intuitive, and user-friendly. Subtle things, such as documentation
    automatically opening in a separate tab, increases overall usability for new and
    moderately experienced users. As a new SaaS solution, Salsify endeavours to respond to feedback (both direct and indirect) to remove any barriers to data

    Even with the recent investment in enterprise PIM capabilities, Salsify
    maintains a focus on delivering an integrated, intuitive, business-user-friendly
    platform on a cloud-based, multi-tenant platform

    According to the assessment, the Salsify platform has evolved from a syndication
    tool with light PIM capabilities to an enterprise-grade PIM capable of imposing
    complex governance requirements and creating robust data models.

    Salsify’s ability to manage channel specific requirements differentiates its integration
    capabilities from most offerings on the MDM marketplace today, while, as one of the
    only true cloud-based SaaS solutions on the market, Salsify’s technology is capable
    of scaling to meet the needs of large-scale enterprises and eliminates concerns or
    worry around upgrades.

    The researchers were also impressed with how the platform can be tailored to fit
    customers in the brand manufacturing space and Amplify says that “we feel
    confident that we can solve brands’ complex PIM requirements with the expanded
    functionality set and are excited to continue exploring the results of their ongoing
    investments. Salsify is on a trajectory to upset the current PIM status quo in the
    brand manufacturer space.”

    The last word goes to Ametra Tipton, Amplifi Principal Consultant: ““In the landscape
    of PIM platforms, Salsify provides an unrivaled user experience that makes data
    management implementations straightforward by enabling users to configure
    components like workflows and lists with ease”.

    Download the full report here.

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