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The online grocery market swelled to $55.5 billion in 2020 — almost doubling from 2019 (81% growth). A lot of this growth was from first-time online grocery shoppers, and they are turning their first-time trials into regular habits.
Next year, eMarketer predicts that more than half (51.3%) of the U.S. population will be digital grocery buyers. This astounding growth has been partly fueled by the ubiquitous convenience of same-day (or even one-hour) on-demand delivery.
One of the companies fueling this growth is DoorDash. While DoorDash only recently launched its on-demand grocery delivery, the company is predicted to become the third-largest ecommerce brand by 2025 — behind only Amazon and Walmart.
Retail platforms like DoorDash are fast becoming important influencers in consumer purchasing decisions, especially as grocery shopping increasingly moves from in-store to online. Brands must start cultivating relationships with these companies if they want to continue winning on the digital shelf.