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    Best Practices: How To Incorporate PIM Into Your Modern Technology Stack

    Forty-five percent of shoppers will abandon a product page if there isn't enough information to help them make a buying decision, according to Salsify's 2022 consumer research.

    Accurate and engaging content is no longer a nice-to-have — shoppers are now reliant on this information. This shift has added new pressures on IT departments to support product information management (PIM).

    PIM is now a crucial part of the technology stack for leading companies.

    "Accurate and complete product data is essential to supporting a buyer journey," says Amanda LeClair, senior analyst at Forrester. "Buyers must be empowered to find, digest, and compare information to be the experts in their own purchasing journeys."

    Watch our on-demand session with Amanda LeClair to learn about:

    • The role of PIM in a modern enterprise technology stack;
    • How the PIM market has evolved, including new functionality to support critical business priorities;
    • The value of implementing a PIM solution to support emerging business priorities; and
    • Key pitfalls to identify and overcome, including siloed teams and data quality challenges.

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