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    On-demand Webinar

    Digital Shelf Playbook:
    Set the Right Distribution Priorities

    Not all products perform well on the digital shelf. However, with the right tactics, you can prioritize and invest in the product assortment that is the most profitable.   

    Listen in as Todd Hassenfelt, Ecommerce Director at Colgate Palmolive, and Lauren Livak, Director of the Digital Shelf Institute discuss how to set the right distribution priorities for your products.  

    You’ll take away: 

    • What prioritization means on the digital shelf; and
    • Methodologies and tips for creating a prioritization strategy.

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