Request Demo
    On-Demand Webinar

    The Full Revenue Impact of Retailer Ad Platforms

    New research from the Digital Shelf Institute will help you calculate the right answers for your organization.

    The total value of retail media spend is difficult for many executives to calculate because of its cross-functional nature. Retailer ad investment often sits between marketing and sales organizations. Without the true answer, brands underinvest in retailer ad spend and sacrifice growth across both online and offline channels.

    In this webinar, Molly Schonthal and Chris Perry of the Digital Shelf Institute provide a framework generated through insights from dozens of digital shelf executives at large brands. They will discuss how factors including online and offline sales revenue and partner and media value can impact spend prioritization. This study, and its associated calculator, will offer you a new and more comprehensive way to look at the full revenue impact of the digital shelf.

    You'll Learn:
    • How to calculate the full impact of your retailer ad initiatives across multiple departments with a framework that will provide the justification you need to grow
    • How some of the leading brands think about retailer media influence on other areas of digital commerce, such as social validation and CPA
    • Where large brands traditionally fall down when it comes to retailer media, and where challenger brands are succeeding

    Watch Now

    Presenters: