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    Real-World Examples of How Top Brands are Using AI on the Digital Shelf


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    AI’s impact on e-commerce continues to grow with many brands using test-and-learn approaches with AI in their content creation, testing, syndication, and digital shelf optimization practices. Those who aren’t taking advantage of AI-based tactics risk falling behind the competition, but they’re surrounded by questions about how to get started with AI and what the new era of content creation will look like.