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    Benchmarking the PDP


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    It’s no secret that high-quality product detail pages (PDPs) are essential when convincing shoppers to purchase your brand’s products rather than a competitor’s, and this is especially true in a context where shoppers visit multiple digital touchpoints before buying. In fact, Salsify’s research found that 58% of global shoppers would choose to not make an online purchase if there was not enough product information provided. 

    Salsify and Data Impact have a discussion about the benchmarks that brands should use when optimising their product pages and the correlation between product content and sales.