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    Man vs. Machine

    Who is going to win the war for B2B customer loyalty? 

    Some say software-driven Ecommerce experiences are rendering the traditional sales and marketing team irrelevant.  Others say personal relationships will always win in B2B selling.  Who is right?  

    With 50% of customers buying from new suppliers since the COVID-19 pandemic began, traditional notions of customer loyalty are being shaken to the core.  The tremendous acceleration of Ecommerce penetration has forever changed how B2B businesses interact with customers.

    But are robots going to take control and deliver a highly personalized customer experience that no sales person could ever match? 

    During this highly charged UN-webinar, we will tackle key questions about "Man vs. Machine", including:
    • Can digital tools and physical sales teams work together, or are they mortal enemies competing to the death for every customers' dollar?
    • Who is better at delivering the most relevant customer experience: online personalization tools or human sales and marketing teams? 
    • Is there still a role for traditional and more expensive relationship-building activities? Is the donut-delivering sales person no longer welcome?   
    • What digital personalization features are shiny objects vs. real needle movers?  How can you tell the difference?
    • Is Amazon, the ultimate machine, the great eliminator of customer loyalty or can B2B companies truly differentiate on the marketplace? If so, how?

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