Salsify and Label Insight: Improve CPG Product Discovery and Conversion on the Digital Shelf

Ecommerce is booming for consumer packaged goods (CPG) brands — with a record $9.3 billion in online grocery sales in January 2021 alone, according to a recent Bricks Meets Clicks survey.

The number of consumers searching for health, wellness, or lifestyle-focused products is also experiencing rapid growth. According to Bricks Meets Clicks, over 200 million Americans search beyond brand names for CPG products to meet their individual needs.

Join our webinar to learn how to improve CPG product discovery and conversion to deliver the content experiences shoppers demand. Hear from Sairah Anwar, product lead for CPG content solutions at Label Insight, and SJ Petteruti, principal GTM strategist at Salsify.

They’ll share why winning the digital shelf at retailers like Target and Walmart amidst these disruptive trends requires CPG brands to create a new type of commerce experience — fueled by a new type of product data.

Winning brands are tailoring product content to meet rapidly evolving shopper preferences and delivering accurate, high-quality content to retailers at the speed of ecommerce.