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    The Importance of Transparent Product Data: Effects on Decision-Making by European Consumers

    How brand and retailer strategies are evolving to Meet Emerging Consumer Expectations

    As buyers, markets, and technologies change, so will the world of commerce. For brands and retailers, these shifts make keeping up — let alone staying ahead — an enormous challenge.

    There are new standards of consumer behavior. From a preference for environmentally friendly and nutritious products to changes to the repairability index, European consumers have evolved.

    Salsify’s new report offers the latest consumer data and insights for building a clear understanding of European shoppers, helping you navigate the latest buying journey trends.

    What’s Inside?

    • Insights into the new standards of consumer behavior;
    • A breakdown of innovation and legislation impacting consumers;
    • An exploration of new challenges for brands and retailers; and
    • Tips for managing transparency for product data.

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