Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadRetail digital transformation is an approach to using technology to integrate, automate, and streamline otherwise manual or time-consuming tasks related to operating a retail business.
Today’s retail landscape looks vastly different than it did even five years ago. Customers are demanding quicker, more convenient ways of finding and purchasing products, and the retail organizations that don’t adapt to these demands risk losing customers to the competition. That’s why many businesses are using retail digital transformation to automate and streamline their processes via software specially designed to integrate into their existing systems.
There are countless ways organizations can invest in retail digital transformation, with one of the most prominent being an omnichannel ecommerce system. Omnichannel ecommerce enables businesses to integrate various sales channels to give customers easy, consistent access to the retailer through the channels they prefer.
Other organizations are investing in retail digital transformation by creating personalized shopping experiences, automating social media marketing, or engaging chatbots for customer service. The most successful are investing in a number of areas to fully transform their digital operations.