Multichannel marketing is when businesses engage customers through multiple different channels, creating a unified brand experience.
Today’s customers interact with businesses through a number of channels, including email, websites, content marketing, social media, advertisements, and brick-and-mortar stores. Multichannel marketing is the process of creating a unified, cohesive strategy for engaging customers across those channels, ultimately forging a strong brand experience.
Multichannel marketing ensures that businesses, brands, and retailers extend their customer-facing initiatives consistently across each channel, which can boost customer engagement and trust. It also helps the brand expand their reach by marketing to many channels that customers prefer.
While multichannel marketing is critical to any modern business’ success, many brands are adopting omnichannel marketing strategies to capture and retain customer attention.
Omnichannel marketing connects and unifies all channels, making it easy for a customer to move from one to another to make a purchasing decision. No matter which approach they take, businesses should ensure their marketing materials are brand-aligned, consistent, and accurate across all channels.