PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download Salsify's report to get insights into the latest trends and consumer behaviors.
A digitally native vertical brand (DNVB) is a direct-to-consumer (D2C) brand that controls its supply chain, and connects customers with micro-data and brand values.
A digitally native vertical brand (DNVB) controls its entire brand experience, from sourcing and manufacturing (hence, vertical) to delivering product experiences online (direct-to-consumer (DTC) site and social presence) and delivering products to the customer. Many undercut traditional brands by cutting out the middleman by directly sourcing components for their products and creating a highly efficient supply chain. They're agile and obsessed with the particular vertical that they identify as. A DNVB often prioritizes delivering better products and experiences at price points fit for their demographic.
A DNVB isn't the same as an ecommerce-first brand that targets numerous verticals. A DNVB has a wide selection of product offerings across categories, and they don't always own their supply chain. By focusing on a singular product category and being obsessed with customer experience, DNVBs are able to capitalize on changes in the market quickly and deliver new products to market quickly.