Cognitive Commerce

What Is Cognitive Commerce?

Personalization has been a cornerstone of ecommerce for several years, with customers increasingly demanding brand experiences tailored to their needs and wants. Cognitive commerce takes personalization to the next level.

Typically involving artificial intelligence (AI) technologies, cognitive commerce is tech that actively learns what individual consumers want based on their past shopping behavior, interests, and actions. Cognitive commerce then adjusts web pages or product pages in real time to serve content that connects effectively with those desires.

A cognitive commerce technology might promote specific colors of a clothing item to one customer and then serve up different colors to another — each based on their past purchases. Cognitive commerce solutions learn on their own and update their knowledge as they analyze and track customers throughout the buying journey.