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    AI Agent

    An AI agent is the semi-autonomous technology that underpins artificial intelligence (AI) solutions and that users interface with when using AI.

    What Is an AI Agent?

    The AI agent is the semi-autonomous technology that facilitates an engagement with a user. When you talk with a chatbot, use AI-powered search functionality, or create content with a generative AI tool, you’re interfacing with an AI agent. As AI technology has advanced over the years, the AI agent has become increasingly more capable. The AI agent can make decisions, complete tasks, and analyze data automatically on its own, based on a user’s initial query. Most AI agents are powered by large language models (LLMs) or natural-language processing (NLP) solutions that enable them to facilitate conversations and learn. AI agents can form the backbone of an AI-powered ecommerce strategy. They help streamline inventory management, mitigate consumer needs, complete everyday tasks, and analyze massive datasets in minutes. These capabilities not only equip brands with the data they need to optimize their work, but also free up human agents to focus on delivering high-quality customer service.

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