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    Agentic Commerce

    Agentic commerce is a form of ecommerce in which artificial intelligence (AI) agents autonomously complete tasks for customers.

    What Is Agentic Commerce?

    The digital shelf not only expanded brand opportunities but also put power into consumers’ hands. Agentic commerce takes that to the next level by embedding autonomous AI agents directly into the digital shelf. In agentic commerce, AI agents support customers by working autonomously to research products, compare prices, and proactively gather product information in real time. Agentic commerce is a powerful evolution of ecommerce because it enables AI agents to research products across retailers. Agents can rapidly review various providers to give customers a cross-retailer list of product options matching their preferences and specifications. In many cases, AI agents can also make purchases on behalf of customers. When a certain item is running low, for example, the agent can automatically place a restock order. In this way, agentic commerce feeds the convenience economy, making it easier for customers to engage with brands and products on the digital shelf.

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