Request Demo
    April 5, 2017
    2 minute read

    New Research: Consumers tell us what's driving the future of shopping

    by: Peter Crosby

    Cracking the Consumer Code - 77 Percent.png

    The influence of mobile on consumers' habits is everywhere across the shopper's journey. Our latest consumer research found that even while in-store, shoppers are turning to their mobile devices for product information. In fact, a notable 77 percent of shoppers use a mobile device while shopping in-store. This compares to just 35 percent of shoppers who prefer to speak to a salesperson if they have questions about a product. Consumers are in charge of their shopping journey more than ever before, and these facts must have an impact on your digital strategy. 


    Cracking The Consumer Code Title.pngIn our second annual Cracking the Code consumer research, we asked 1,000 online shoppers what makes them choose which brands and retailers to shop and buy from. Our research found 87% of shoppers said that detailed product content was extremely or very important to their purchase decision. With so many turning to mobile while shopping in-store as well, the need for product content on every channel has never been more essential.

    Download the full eBook to learn more about shoppers behavior and preferences based on their age, what they are buying and where they start their product search.



    Related Posts

    Keep Reading

    February 17, 2017

    What is Unified Commerce?

    4 minute read
    Takeaway: The days of disconnected retail silos are numbered: 85% of retailers agree that unified commerce is a major priority for their businesses. So what exactly does...
    by: Josh Mendelsohn
    August 14, 2018

    What can Traditional Brands do to Compete with Digitally Native Vertical Brands?

    4 minute read
    Historically, brands that dominated supply chains dominated market share in their category. Think of Kellogg’s, Unilever, P&G -- these are the brands who owned their...
    by: Caroline Egan
    January 12, 2021

    Omnichannel Ecommerce: What Is It — and Why Do You Need It?

    8 minute read
    Whether a customer engages with a brand in store or online, the experience should feel consistent. But far too often, it doesn’t.
    by: Satta Sarmah Hightower