PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
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GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
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API
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Learn how to prioritize and deliver what your shoppers want with the latest insights.
The world of commerce has changed and will continue to evolve in accordance with shopping behaviors and markets.
According to Statista, the market share of ecommerce sales worldwide has increased from 7.4% in 2015 to 19.7% in 2022. It’s predicted to reach 24% by 2026.
With these changes, brands and retailers must embrace digital transformation to give their teams the tools to keep up with modern commerce.
Before jumping into what digital transformation looks like in commerce, here’s an overview of what it means in general: Digital transformation involves using technology to create new processes and customer experiences to meet market demands and the changing needs of consumers.
In commerce, it looks pretty simple from the surface: Brands and retailers that once relied on passersby can now use technology to reach more shoppers online. In the past, merchants relied on customers coming in-store. If, for whatever reason, they had to shut up shop or move elsewhere, they had to start again from scratch.
Digital transformation has made it possible for business-to-consumer (B2C) and business-to-business (B2B) retailers and brands to digitize their efforts to reach an extended (sometimes global) audience in seconds. It can refer to a store’s website software that it uses to sell products directly from its desktop or mobile site. Digital transformation can also refer to the advanced technology commerce brands use to manage inventory, carry out accounting, and personalize individual shopping experiences.
Basically, digital transformation in commerce is anything that makes the ordering, buying, and selling process easier for both merchants and shoppers.
Here are some examples of how commerce brands have transformed digitally:
Using contact payment systems;
Competition today is fierce. If a shopper can’t find what they’re looking for right away, they’ll go elsewhere. Digital transformation helps brands and retailers stay on point and ensure they offer consumers a delightful experience every single time they step into their store or land on their website.
Research by PTC cited improved operational efficiency (40%), faster time to market (36%), and the ability to meet customer expectations (35%), as the biggest benefits of digital transformation.
Here’s what else this transformation can help you achieve:
Checklist: 3 Essential Steps for Embracing Digital Transformation Download this checklist to help you tackle the most important steps for managing change in your organization. |
The market share of ecommerce has increased so dramatically that it’s becoming a necessity for brands and retailers to adopt digital transformation. To compete with brands (both big and small), merchants must create streamlined processes and excellent customer experience, otherwise, they’ll lose out on customers and revenue.
As ecommerce continues to grow, expect to see more and more retailers and brands implementing digital transformation to keep up, sell more, and ensure they’re aligning with the fast-changing needs of the modern-day shopper.
Every shopping moment should be memorable. To build engaging experiences, you need digital transformation. Download “The Change Management Guide for Digital Transformation in Commerce” to get a head start.
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