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Walmart has something new cooking post Jet acquisition. Their tremendous success over the biggest shopping weekend of the year was due, in part, to the technology and customer experience investments they’ve made over the last several years.
Success to date has made them thirsty for more, and they want to create a great customer experience across all of their properties. So, as part of the Jet acquisition, they have combined data sets and identified a large set of products that they believe will sell better with slightly improved content.
We’ve been working with Walmart for a couple of years to help bring initiatives like this to life fast, and we’re committed to helping brands meet this new requirement too (see how fast Wrigley’s content refreshes here).
This new initiative is an opportunity to improve how your products appear on Walmart.com and Jet.com. Here's what you need to know.
What's happening? Walmart is collecting improved and better content for thousands of its top SKUs that have been identified as likely to perform well on both Walmart.com and Jet.com.
Why are they doing this? Walmart is going to use this content to improve cross-site customer performance, make all products more discoverable, and drive conversion on both Jet and Walmart websites.
What is Walmart asking for? The best content you have for the SKUs they’ve identified. Specifically, they want at least 4 images per SKU and all of the attributes you have available. The list from Walmart includes both 1P and 3P sellers. Walmart will use your content to make sure they have the best digital representation for each product on web and mobile shopping channels.
How will Walmart collect this content? They’re looking for content from certified partners (Salsify!). Brands can publish content directly from Salsify to Walmart’s API.
When is the Deadline? All content must be delivered to Walmart by 1/16/17. The retailer expects to have it live by 1/30/17.
Am I impacted? And if so, how many SKUs?
I don’t sell 1P, does this impact me?
Why hasn’t Walmart sent me a note as they usually do?
What if I can’t meet the deadline?
Why should I do this?
Questions or comments? Reach out, we’re happy to help.
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