Be Walmart's Best Partner

Everything You Need to Win on Walmart’s Digital Shelf in One Solution

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At Walmart, product content powers the shopper experience

Whether shopping in store, on or click and collect, shoppers rely on content to learn about products and to make smart purchasing decisions. In order to grow your sales and become Walmart's best partner, you need to take control of your product content to deliver exceptional product experiences.

Expand Your Market Share with Walmart and Salsify

Walmart is investing over $1 billion in their ecommerce infrastructure, and that investment is starting to pay off for their brand manufacturers. In fact, this year 29% of Amazon sellers plan to expand to

A leader in investing in automated ways that you as a brand can merchandise on their site, Walmart is currently the only retailer that has an API for item setup and content refresh for 1P, rich media for both 1P and 3P sellers, as well as full catalog submissions. We have worked closely with our partners at Walmart to test and implement their new supplier API within Salsify's Product Experience Management (PXM) platform, which is currently saving Salsify customers valuable time and painful manual effort. This direct connection is an unprecedented opportunity to expand market share with the world's biggest retailer. 

Customers such as Mondelez, Meyer and Drive Medical are using Salsify to manage and drive impactful product experiences on If you have questions about speeding your Walmart assortment to market, or about the new supplier API, email us at  - we're happy to help. If you'd like to see how we might be able to help you, register for a demonstration with one of our specialists (button above). We will continue to update this page with Walmart Content updates, so feel free to bookmark and subscribe to our blog.

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Continuously drive performance on the digital shelf

Centralize your content, validate it against requirements, and submit your content to

Develop and publish rich media in bulk.

Chat with shoppers as they shop your product pages on

Measure your product page performance and create tasks to turn insights into action


Stand out on Walmart’s Digital Shelf with Rich Media

With Salsify, brands can generate rich media pages for multiple products at once with our user-friendly visual layout editor and publish that content to key retailers like Walmart and to all their digital touch points including direct-to-consumer sites and digital catalogs. Learn More

Manage all your product experiences from one platform

To deliver engaging product experiences for every channel and every shopper, you need more than a set of disparate applications. You need a product experience management platform that combines powerful content management tools, syndication across your entire commerce ecosystem, analytics to optimize your digital shelf performance and more.

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Case Study: Walmart and Dr Pepper’s Product Content Partnership

The consumer product goods (CPG) category still has a lot of gains to make in ecommerce. Dr Pepper Snapple Group adopted an agile content creation strategy across its large portfolio of brands to take advantage of digital opportunities and are reaping the rewards. Get the Case Study
Item Automation

Case Study: Drive Medical 900 Products to Walmart

Learn how Seth Diamond, VP of E-commerce, was able to automate the item setup process, saving his team countless hours while increasing Drive Medical's online presence. Get the Case Study
stand out on walmart's digital shelf
Enhanced Content

Stand Out on Walmart's Digital Shelf

Drive conversion with rich media at scale. At Walmart, product content powers the shopping experience. Shoppers rely on content to learn about products and to make smart purchasing decisions. Get the Datasheet
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Be Walmart's Best Partner

Product content matters to shoppers. Walmart shoppers rely on great product content to make smart purchasing decisions. You must deliver exceptional product experiences to grow your sales and become Walmart’s best partner. Get the Datasheet
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Chat with Walmart Shoppers

Chat with Walmart shoppers while they shop on your product pages. Connect with shoppers in real-time to drive conversions. Get real-time feedback directly from shoppers to inform product and marketing strategy. Ensure shoppers find the right products, reducing costly returns. Get the Datasheet

Built for thousands of brand manufacturers worldwide.

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