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Walmart is investing over $1 billion in their ecommerce infrastructure, and that investment is starting to pay off for their brand manufacturers. In fact, this year 29% of Amazon sellers plan to expand to Walmart.com
A leader in investing in automated ways that you as a brand can merchandise on their site, Walmart is currently the only retailer that has an API for item setup and content refresh for 1P, marketplace and rich media, as well as full catalogue submissions. We have worked closely with our partners at Walmart to test and implement their new supplier API within Salsify's Product Experience Management (PXM) platform, which is currently saving Salsify customers valuable time and painful manual effort. This direct connection is an unprecedented opportunity to expand market share with the world's biggest retailer.
Customers such as Mondelez, Meyer and Drive Medical are using Salsify to manage and drive impactful product experiences on Walmart.com. If you have questions about speeding your Walmart assortment to market, or about the new supplier API, email us at firstname.lastname@example.org - we're happy to help. If you'd like to see how we might be able to help you, register for a demonstration with one of our specialists (button above). We will continue to update this page with Walmart Content updates, so feel free to bookmark and subscribe to our blog.