Expand Your Market Share with Walmart and Salsify

Walmart is investing over $1 billion in their ecommerce infrastructure, and that investment is starting to pay off for their brand manufacturers. In fact, this year 29% of Amazon sellers plan to expand to

A leader in investing in automated ways that you as a brand can merchandise on their site, Walmart is currently the only retailer that has an API for item setup and content refresh for 1P, marketplace and rich media, as well as full catalogue submissions. We have worked closely with our partners at Walmart to test and implement their new supplier API within Salsify's Product Experience Management (PXM) platform, which is currently saving Salsify customers valuable time and painful manual effort. This direct connection is an unprecedented opportunity to expand market share with the world's biggest retailer. 

Customers such as Mondelez, Meyer and Drive Medical are using Salsify to manage and drive impactful product experiences on If you have questions about speeding your Walmart assortment to market, or about the new supplier API, email us at  - we're happy to help. If you'd like to see how we might be able to help you, register for a demonstration with one of our specialists (button below). We will continue to update this page with Walmart Content updates, so feel free to bookmark and subscribe to our blog.


 Our customers publish to Walmart every day

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Here's how it works:

walmart product data



From the Blog

Walmart scales product content with new partner program

Product experience management platform Salsify joins Walmart’s Connected Content Partner program as a content syndication partner. Walmart launched the Connected Content Partner program as an extension of its Content Service Provider program to help suppliers scale content for Walmart and other retailers and find content partners

Read the news

DPSG Case Study


The proven path to triple-digit growth in CPG commerce

The consumer product goods (CPG) category still has a lot of gains to make in ecommerce. Dr Pepper Snapple Group adopted an agile content creation strategy across its large portfolio of brands to take advantage of digital opportunities and are reaping the rewards. Jordan Ste. Marie, Sr. Manager of Ecommerce Marketing at Dr Pepper, shares three things every CPG brand can do based on his successful experience enhancing product content on

Read the Case Study


Are you ready for Walmart's ecommerce explosion? represents a massive opportunity to extend your products to a large, valuable segment of consumers. There’s no better time than now to elevate your position on the digital shelf and ensure your products stand out from the competition.

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Fast Facts & Resources


From the Salsify Blog

Providing Product Content to Walmart Just Got Easier

Salsify has some great news! Our customers are some of the first to be able to deliver product content directly to Walmart through their API.

In the past, for brand manufacturers, publishing enough product content for hundreds if not thousands of products was exhausting, to say the least. All the hard work of providing basic product content, much less rich product content such descriptions, features, images, specs, datasheets, etc. for all products had to be created and then manually submitted to Walmart. Walmart's API combined with Salsify makes it easy for brands to upload content for publishing to, a notoriously gruesome retailer to publish to.

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Downloadable Resource

5 Steps to Meeting Walmart’s Content Spec 2.0 with Salsify

October 1st is coming fast, as is the holiday season. So we built the new requirements right into the Salsify platform. Here are the 5 steps we’ll be guiding you through:

Download the Steps