PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
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Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
“So, Joe, can I tell you that I love you?”
It’s not too often I hear that from a customer, but it’s kind of cool when I do. And my wife is fine with it. Because this declaration of love from a Data Analyst at a major food and beverage retailer was out of relief that, with our help, he knew they could meet Walmart’s October 1st Content Spec 2.0 deadline. That they would be able to get their great product content up on Walmart.com in time for the holiday season. Kind of awesome, especially when the call started with “We have no idea how the heck we are going to make this happen.”
Walmart’s Content Spec 2.0 is their new product content specification designed to collect the rich product content that drives online discoverability and sales from all its suppliers. Basically, it’s Walmart saying, the richer content you deliver, the better your products will sell. That viewpoint is right on target. (whoops, I probably shouldn’t use that word.)
But as with all great initiatives, it comes with a deadline. October 1st is coming fast, as is the holiday season. So we built the new requirements right into the Salsify platform. Our customers need to reach out to their Customer Champion (like me) and we’ll get you through the process fast. In case you’re curious, here’s the 5 steps we’ll be guiding you through.
As you load your products, you've always got our Readiness Report to tell you what you need to do to get to 100%. Upload the specs as soon as they’re ready! Less mountain, more molehill-ish.
Hence the love. If you’ve got questions about the Walmart Spec 2.0 and what it means to your organization, go to go to www.salsify.com/walmart.
I'm a Customer Champion for Salsify. Love helping our customers navigate the complex world of e-commerce. When I'm not playing catch or changing diapers.
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