Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
“So, Joe, can I tell you that I love you?”
It’s not too often I hear that from a customer, but it’s kind of cool when I do. And my wife is fine with it. Because this declaration of love from a Data Analyst at a major food and beverage retailer was out of relief that, with our help, he knew they could meet Walmart’s October 1st Content Spec 2.0 deadline. That they would be able to get their great product content up on Walmart.com in time for the holiday season. Kind of awesome, especially when the call started with “We have no idea how the heck we are going to make this happen.”
Walmart’s Content Spec 2.0 is their new product content specification designed to collect the rich product content that drives online discoverability and sales from all its suppliers. Basically, it’s Walmart saying, the richer content you deliver, the better your products will sell. That viewpoint is right on target. (whoops, I probably shouldn’t use that word.)
But as with all great initiatives, it comes with a deadline. October 1st is coming fast, as is the holiday season. So we built the new requirements right into the Salsify platform. Our customers need to reach out to their Customer Champion (like me) and we’ll get you through the process fast. In case you’re curious, here’s the 5 steps we’ll be guiding you through.
As you load your products, you've always got our Readiness Report to tell you what you need to do to get to 100%. Upload the specs as soon as they’re ready! Less mountain, more molehill-ish.
Hence the love. If you’ve got questions about the Walmart Spec 2.0 and what it means to your organization, go to go to www.salsify.com/walmart.
I'm a Customer Champion for Salsify. Love helping our customers navigate the complex world of e-commerce. When I'm not playing catch or changing diapers.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.