94% of consumers either abandon a site or just give up if they can't find the information they need*. In this new world of distributed commerce, winning Brands partner with retailers to merchandise their products on the digital shelf. To do this, brands must have a repeatable, efficient process for driving accurate, complete, impactful product content to market, optimized to meet the requirements of every retailer and endpoint. That means removing friction throughout the entire Product Content Management Lifecycle.
Develop and collect the detailed product information and digital assets needed to effectively sell your products.
Centralize, organize, and validate your product content to ensure it is complete and meets your internal data quality standards.
Enhance and transform your product content to meet the unique requirements of each audience and endpoint.
Deliver your content to retailers, marketplaces, and other endpoints, in the format they require.
Continually improve your product content based on performance data and recommendations from key retailers.
Centralize and enrich product content from any source, for every SKU, to create a trusted source of content for your organization.
Collect and transform digital assets from suppliers, internal teams, and agencies for use across your marketing and ecommerce platforms.
Validate content readiness, fill any gaps, and publish to each of your retail channels in the right format.
Create and share digital product catalogs that are automatically updated and allow users to download the information and assets they need.
Continually improve product content based on category and product level performance content analytics from Google, Amazon, and other sources.