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THE SALSIFY SMARTER MERCHANDISING BLOG

What’s the future of PIM?

Posted by Salsify on 1:13 PM on September 26, 2017

Ever wonder why you can’t seem to drive the right product content to market at the speed and quality that your retailers and consumers demand?

Much of the answer lies in the reliance on old-world data systems. Whether you are using master data management, product information management, or product content management platform, none of these systems were designed to properly seize all the opportunities to win in ecommerce.

Watch the 5-minute video. Salsify co-founder Rob Gonzalez explains how product experience management evolved from other systems and can allow product marketers and ecommerce leaders like you to create optimized experiences online for each of your customers no matter where they shop.

 

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Topics: PIM, MDM, At the Whiteboard, Product Experience Management


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