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Amazon’s shopping app made headlines with the announcement that teens will be able to shop, listen to music, watch movies – all with parental supervision and spending limits. This signals a fresh opportunity for any brand selling to teens via Amazon. But the larger lesson for every brand – regardless of target audience – is how powerful and prevalent shopping apps have become.
More than a quarter of all smartphone Consumers in the US spend an average of 50 minutes on shopping apps each month, according to research from app market data and insights company App Annie. Total sessions in the top five digital-first apps (think Amazon, Wish) increased about 60% in the first half of the year, while total sessions in brick-and-mortar apps grew by about 50% during the same timeframe. Worldwide the average user is using between two and four shopping apps in a given month.
Retailers are using mobile apps to connect with customers by:
Your brand may not be ready to invest in a custom mobile app for your buyers, nor should you need to benefit from the growth in this trend. Brands need to be prepared to provide content that will work well on a mobile device and in-app. Identify key retailers that are using and investing in their apps today and test your product experience on them. Speak to your key retailers about investigate product promotion opportunities as well as any data and page view information they are collecting and can share.
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