PIM
Learn about Salsify’s enterprise PIM solution.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Easily enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
PXM App Center
Gain extensions, integrations, and destinations with the PXM App Center.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Win on the digital shelf by automating manual tasks.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Syndication Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Use Enhanced Content to turn product pages into product experiences.
Commerce Platform Integrations
Create winning product experiences everywhere shoppers are, including on owned sites.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
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Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download Salsify's report to get insights into the latest trends and consumer behaviors.
Amazon’s shopping app made headlines with the announcement that teens will be able to shop, listen to music, watch movies – all with parental supervision and spending limits. This signals a fresh opportunity for any brand selling to teens via Amazon. But the larger lesson for every brand – regardless of target audience – is how powerful and prevalent shopping apps have become.
More than a quarter of all smartphone Consumers in the US spend an average of 50 minutes on shopping apps each month, according to research from app market data and insights company App Annie. Total sessions in the top five digital-first apps (think Amazon, Wish) increased about 60% in the first half of the year, while total sessions in brick-and-mortar apps grew by about 50% during the same timeframe. Worldwide the average user is using between two and four shopping apps in a given month.
Retailers are using mobile apps to connect with customers by:
Your brand may not be ready to invest in a custom mobile app for your buyers, nor should you need to benefit from the growth in this trend. Brands need to be prepared to provide content that will work well on a mobile device and in-app. Identify key retailers that are using and investing in their apps today and test your product experience on them. Speak to your key retailers about investigate product promotion opportunities as well as any data and page view information they are collecting and can share.
For more data on today’s digital consumer, download our 2017 Consumer Research Report.
Cara Wood is fascinated with emerging technology trends and their impact on commerce and communication. Cara is an avid reader who is frequently over-caffeinated.
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