Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
The goal of your marketing or sales team is often to drive a product to market faster than the competition and present it in a way that converts browsers to buyers. It is no longer enough to be the best. Everyone wants to be the best. In this economy, businesses need to effectively manage their product content and information if they are to succeed. To do so, they need to be acutely aware of how that content is utilized, across all platforms and down every channel.
This is Product Information Management (PIM), a cornerstone of product experience management and the starting stage to leveraging product’s content life-cycle to its fullest advantage. This allows product managers to increase their revenue, significantly develop and expand their market share, and improve the productivity of teams working with the content. It constructs a single consolidated source for every stakeholder to view and access product information. This creates consistency when publishing product information and digital resources to retail and e-commerce networks, and directs the most up-to-date content to consumers.
As you approach PIM, the goals are simple:
Product information management improves each step of the content life-cycle. From Creation through Analysis, managing content increases the reliability and efficient application of product data.
This is where the company begins to develop and assemble the comprehensive product marketing material and digital resources needed to effectively sell their products. This is often developed by more than one individual and may use several different machines or platforms. Communication across teams and departments is key in this stage.
Companies use product information management to standardize content storage and produce a documented history of revisions. This allows all stakeholders to access only the most current content and data as the product marketing is being developed. Without a carefully structured PIM system in place, divergent data is spread across multiple systems without congruency. This can lead to problems, since team members can never be sure who has the most current content.
From there a firm will arrange and approve the product content to make sure it is complete and that it complies with the company’s information quality criteria. This process is typically a back and forth between the creative team and management. This is when content is initially checked against both the company’s internal goals and all legal regulations for content compliance.
For firms that utilize PIM, this step can go much faster. All of the content that was created initially is available for all parties to review in real-time. Holes in marketing media can be identified and filled rapidly. Approval can take moments, with company compliance and legal teams able to review content with no need for a back-and-forth chain of emails. Speed is of the essence, and PIM delivers that.
This is where content really takes on its shine before it hits audiences. Optimizing allows the team to improve and alter any product content so that it meets the specific impact goals of each market and professional endpoint. This includes the various consumer markets, but also any professional channels that are utilized during syndication.
With a strong PIM structure in place, product content can get to market faster. This specialization and compartmentalized restructuring of content can be accomplished much faster, with all versions of the content being able to be viewed side by side. Management and creative directors can make sure that marketing goals are in place, in real-time. This puts content out to syndication faster.
This is where the magic happens. During syndication, a company delivers its content to venders, market platforms, and other retail endpoints – each in a formatted product feed specific to that channel. This can get complicated without sufficient product information management in place.
With a centralized location and database of all stakeholders, syndication with PIM becomes effortless. Once a vendor or platform is entered into the system, they are automatically delivered their content and any updates as the company releases them. This assures that product content is released to the waiting market as quickly as possible, increasing sales from every platform and vendor.
Finally, a company must continually monitor their product content to ensure its efficacy and positive market response. Using product information management, content analytics, performance data and suggestions from key stakeholders can be received and implemented in real-time. This allows a company to respond much quicker than normal to rapidly changing market demands.
Doing the job right isn’t enough anymore. In order to gain significant market advantage, speed and data integration is paramount. Without the support of a strong product information management system, a company is miles behind its competitors. The economy demands speed and efficiency.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
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