Product Feed Management

Your shoppers are finding new retailers and websites to buy from at the touch of a screen or a click of the mouse. You need product feed management designed to flexibly adapt to the variety of requirements from your retailers. From name and size conventions to category specific attributes and digital assets and everything in between.

Our data feed management capabilities help you get to market fast

Salsify helps you easily deliver the product content and feed that is right for each retailer - in the manner in which they want to receive it. By removing the onerous process of formatting and delivering data, we let you focus on merchandising and improving content to get to market quickly and increase your sales.

A Brand's Guide to Product Experience Management

Every day your brand stands to win or lose position on the digital shelf. Brand marketers must tell a compelling brand story at all the various digital touchpoints in a shopper's journey. This requires a new level of insight and data segmentation on your consumers, as well as the means to reach them at the right time.

Product experience management (PXM) is how brands repeatedly win. Deliver the right content, when and where consumers need it, and you will drive purchases and build trust.

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Product Content Readiness Checklist

Retailers are requiring more and better product content from suppliers to fuel their omnichannel initiatives. These new requirements put a stress on how suppliers and retailers work with one another.

That's why we put together a free checklist - to give you a resource to master product content management practices.

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Why Product Content is the Secret Ingredient

This whitepaper discusses key observations surrounding causes and consequences of inaccurate product information, challenges with addressing the problem, and requirements any solution must have in order to effectively capitalize on product content management.

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Manage your content with tools you won't find anywhere else

Our platform provides product information management (PIM), digital asset management (DAM), digital catalog features, and action-driven workflows. These capabilities enable you to import content from anywhere an then efficiently merge and manage it to drive products to market fast. .

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Our retailer ecosystem is the broadest in the industry. We keep you up to date with every endpoint's requirements, transform your content to meet them, and syndicate it in the most efficient method available. We also connect to your entire commerce ecosystem, including ERP and MDM systems, reviews sites, translations partners, as well as other analytics and commerce platforms. .

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The right product page content changes as fast as the consumer does. We use machine learning across our database of 27+ million products to deliver insights on product page performance, brand compliance, SEO, recommendations. We drive actionable insights into your workflow to measurably improve product discovery and sale. .

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How to Build a Best-Selling Page on Amazon

If you're a brand manufacturer, you know that building a best-selling page on Amazon is crucial to your business. But to make this happen, you have to be strategic with every aspect of the page, including A+ content, bullets, pricing, and more.

In this on-demand webinar, you'll get actionable tips from our own in-house data experts on how to ensure your product page is being discovered, driving sales, and telling the compelling brand story that you want to tell.

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2018 Trend Analysis: How Leading Brands are Winning the Digital Shelf

The retail landscape has changed drastically. Presence on the digital shelf is no longer a nice-to-have, but a must-have for brands who want to compete in today's ecommerce landscape.

Where should you invest in order to deliver the best product experience for your shoppers? Salsify commissioned EchoCove Research to conduct a survey of 200 ecommerce, sales, and marketing leaders to understand how brand manufacturers are tackling today's market challenges.

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Salsify is an intuitive tool that allows a company to create a central repository for all product information. When properly used, Salsify is invaluable.

Yoram Weinreich, CEO, Simpli Home
Salsify was the missing link in our eCommerce content management needs.

Jordan Ste. Marie, Director, eCommerce Marketing & Media , Dr. Pepper Snapple Group
We had to do this process manually before using information from 3 different systems. Now this is 'The One Version of the Truth' for us.

John Hunt, Senior Digital Marketing, Corporate Communications and Content, Smead Manufacturing Inc.

Case Study

Extended Attributes

Has one of your retail partners recently started asking you for better information about your products? If so, you’re not alone.

Large retailers like Macy’s, Nordstrom, Dillard’s and Kroger have been developing and rolling out guidelines that add structure and consistency to the product information they receive from suppliers.

In this ebook, we’ll talk about how the information retailers are requesting - called “extended attributes” - plays into their larger business objectives and ultimately provides a better shopping experience for consumers, increasing sell-through of your products.

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Today’s brands need powerful product feed management to keep pace with digital consumers

Our syndication is linked to digital asset management, content syndication, and product information management of our Product Content Management Platform. The goal of our Customer Success team is to have our customers getting value within the first 60 to 90 days as a customer. The Salsify platform enables brands to manage, optimize, and syndicate their content, driving discoverability, sales, and satisfaction.

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