PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
Takeaway: Download our new consumer research ebook to learn how much product content influences sales and which types of content shoppers crave the most!
It's now the age of distributed commerce - when consumers are clearly in charge of when, where, and how they shop for and buy products. Which means it is critical for brands and retailers to understand the secrets of how consumers actually make their purchase decisions.
We cracked that consumer code by... wait for it... asking them. In this new set of consumer research, it turns out that what your customers crave most when shopping is accurate, complete product content. They want to make informed purchase decisions, and if they can't, they don't buy at all: in fact, ninety-four percent of people either abandon a site or just give up if they can't find the information they need!
But that's only half of the equation - if consumers want product content, what type of information most strongly influences their purchase decisions? We asked shoppers that too, and the answers will help you create the ultimate customer experience by providing digital consumers with the right information at the right time.
Download our "Cracking the Code: Product Content Drives Conversion" ebook today to learn more of consumers' digital shopping habits!
Josh is the Head of Product Marketing at Salsify and an avid online shopper, data lover, beer snob in training and music junkie.
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