Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
In 2017, more brands took control of their product content to drive better customer experience. For our new trend analysis report, Salsify commissioned Echo Cove Research to survey 200 ecommerce, sales, and marketing leaders at brand manufacturers. The results uncover substantial, increasing pressure on brands.
With 77% of shopping journeys starting in a search bar, brands must invest in the people, processes, and technology to orchestrate the product experience for the digital consumer. Online product content impacts consumers’ purchase decisions online and offline. To succeed in 2018, leading active brands must adopt an insights-driven mindset, supported by a closed-loop system (data to insights to action), which eventually turns learning into behaviors that create better customer experiences. In addition, active brands need a cohesive business technology strategy aimed at enabling a company to keep up with customer wants and needs. Finally, success will require a culture that prioritizes digital’s impact on the consumer journey.
With traditional forms of mass media losing reach and effectiveness, consumers discover brands when they search for or filter by the product attributes they want on a retailer’s site. Get the full set of data to better prepare your strategy for 2018 and beyond.
Cara Wood is fascinated with emerging technology trends and their impact on commerce and communication. Cara is an avid reader who is frequently over-caffeinated.
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