Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Explore our resource library to get everything you need to win on the digital shelf.
Watch our on-demand webinars to gain expert advice and tips from our community of industry leaders.
Register for our upcoming in-person and virtual events to connect with other industry insiders.
In 2017, more brands took control of their product content to drive better customer experience. For our new trend analysis report, Salsify commissioned Echo Cove Research to survey 200 ecommerce, sales, and marketing leaders at brand manufacturers. The results uncover substantial, increasing pressure on brands.
With 77% of shopping journeys starting in a search bar, brands must invest in the people, processes, and technology to orchestrate the product experience for the digital consumer. Online product content impacts consumers’ purchase decisions online and offline. To succeed in 2018, leading active brands must adopt an insights-driven mindset, supported by a closed-loop system (data to insights to action), which eventually turns learning into behaviors that create better customer experiences. In addition, active brands need a cohesive business technology strategy aimed at enabling a company to keep up with customer wants and needs. Finally, success will require a culture that prioritizes digital’s impact on the consumer journey.
With traditional forms of mass media losing reach and effectiveness, consumers discover brands when they search for or filter by the product attributes they want on a retailer’s site. Get the full set of data to better prepare your strategy for 2018 and beyond.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.