The Takeaway: Our newest guide will help your brand create a product content strategy that drives conversions and wins sales with a four-pronged approach for distributed commerce success.
Distributed commerce. We've talked about it before - many times. And we've pointed out a lot of today's top-performing brands and retailers understand the importance of it. But we haven't sat down and explained what is the foundational requirement to become a distributed commerce brand.
In short, it requires accurate, detailed product content.
Need more details?
Lee Feigenbaum, our VP of Customer Success, and Rob Gonzalez, our VP of Business Development, have authored a new white paper detailing how your organization must transform to achieve distributed commerce success with product content. Inside "Winning at Distributed Commerce: A Guide for Brands" you'll read about the four key pillars to becoming a top-performing digital brand with product content:
- Primacy of product content: Product content is the No. 1 factor influencing your shoppers' purchase decisions. Understanding this - and getting your organization organized around their digital content - is the first step to distributed commerce success.
- The changing structure of retail relationships: You need to strengthen your collaboration with your retailers if you hope to meet modern shoppers' demands, since many of today's biggest retailers are demanding more and more product information.
- Building a digital-first organization: When brick-and-mortar has been the foundation of your business for many years, it's hard to change, but that's what's absolutely required. In this section, you'll learn what's required organizationally in order to capitalize on the need for product content.
- Importance of ecosystem relationships: Retailers are only a single piece of a complex distributed commerce ecosystem. Consumers are shopping on dozens of channels, and your brand needs to partner will other key players such as Google if you want to get your product content in front of shoppers.
Are you ready for the age of distributed commerce? Do you have the product content people, processes, and technology that you need to succeed?