Request Demo
    July 19, 2016
    2 minute read

    New ebook - 9 steps to maximize your product sales this holiday season

    by: Peter Crosby
    HOLIDAY_EBOOK_COVER.png
    Prepare for the holiday season with some help from our latest ebook on how to maximize your product sales.

    The Takeaway: Our new ebook will help you prepare your digital marketing and product merchandising strategy for the 2016 holiday season and beyond.

    You know what products your brand is selling this holiday season, but have you formed a digital marketing and product merchandising strategy to ensure those products move from the shelf to under the tree?

    To help you in your planning, we've pulled some reindeer (and brand manufacturers, retailers and other commerce experts) away from their summer activities to get their advice on how to best sell your products between now and December. And we compiled all those tips and insight in our new ebook, "9 ways to maximize your product sales this holiday season."

    The consensus is that you need to focus on product content. After all, shoppers today research products online before even thinking about making a purchase decision, and 88 percent of consumers said that detailed product content is the No.1 reason why they decide to buy.

    Each reindeer/expert (we're counting Rudolph obviously, so there's nine) has some advice on how to improve your product content - from managing that information itself to optimizing your processes and establishing your ecommerce product strategy.

    For example, Garrett Bluhm, director of ecommerce at Hylands, explains the four essential components of the ideal product content team, while Jason Bell, senior retail search manager at CPC Strategy, provides some tips for optimizing product descriptions.

    You can download the ebook here and start preparing your holiday product content strategy today!

    Related Posts

    Keep Reading

    May 20, 2013

    Using advanced segments to measure your site's searchability

    3 minute read
    Internet Retailer's latest survey shows that 65% of shoppers abandon a site if they can't find a product quickly and easily, a statistic that should shock nobody. So how...
    by: Rob Gonzalez
    September 24, 2018

    How to prepare your digital commerce strategy for voice technology

    3 minute read
    Voice technology is on the rise as consumers have gravitated towards a more convenient way of shopping. Voice search is typically used on devices such as smartphones,...
    by: Cara Wood
    December 3, 2018

    How to Calculate the ROI of Product Content

    5 minute read
    It’s the time of year when the final ink on your budget for next year is not yet dry. You may find yourself in many conversations looking back at how the year has gone and...
    by: Cara Wood