Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
The Takeaway: Our new ebook will help you prepare your digital marketing and product merchandising strategy for the 2016 holiday season and beyond.
You know what products your brand is selling this holiday season, but have you formed a digital marketing and product merchandising strategy to ensure those products move from the shelf to under the tree?
To help you in your planning, we've pulled some reindeer (and brand manufacturers, retailers and other commerce experts) away from their summer activities to get their advice on how to best sell your products between now and December. And we compiled all those tips and insight in our new ebook, "9 ways to maximize your product sales this holiday season."
The consensus is that you need to focus on product content. After all, shoppers today research products online before even thinking about making a purchase decision, and 88 percent of consumers said that detailed product content is the No.1 reason why they decide to buy.
Each reindeer/expert (we're counting Rudolph obviously, so there's nine) has some advice on how to improve your product content - from managing that information itself to optimizing your processes and establishing your ecommerce product strategy.
For example, Garrett Bluhm, director of ecommerce at Hylands, explains the four essential components of the ideal product content team, while Jason Bell, senior retail search manager at CPC Strategy, provides some tips for optimizing product descriptions.
You can download the ebook here and start preparing your holiday product content strategy today!
I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.
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