What Is PXM?

What Is PXM?

PXM for Brands

Lead the digital shelf with Product Experience Management (PXM).

PXM for Retailers

Source supplier product content efficiently and at scale with PXM.

What Is the Digital Shelf?

Learn about the digital shelf, including strategies for winning sales.

Build Winning Shopping Experiences

Learn how to engage and convert more shoppers with these winning tips.

Solutions

For Brands

Centralize

Centralize all your product content, no matter where it lives.

Connect

Connect across the digital shelf to deliver engaging product experiences.

Automate

Automate manual processes to improve efficiency and accuracy.

For Retailers

Onboard

Accelerate your retail suppliers and product data onboarding.

Validate

Ensure up-to-date product data is always available to your customers.

Automate

Gain the freedom to scale your business with automation.
Products

PXM Product Experience Management

PIM

Manage all product content in one central system of record.

Activation

Easily syndicate product content to every consumer touch point.

Enhanced Content

Enrich product pages with below-the-fold content and rich media.

Catalog Sites

Share customized, up-to-date digital product catalogs.

Automation

Enhance collaboration with Salsify’s automated workflow engine.

Activation Insights

Continuously optimize your organization’s product content syndication.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

PXM Platform, Integrations, and APIs

Integrate the PXM platform with the rest of your enterprise systems architecture.

Salsify PXM

Learn how Salsify PXM empowers brands to win on the digital shelf.

SXM Supplier Experience Management

Supplier Onboarding

Accelerate supplier onboarding while ensuring your schema requirements are met.

Product Listing

Sell products faster with Product Listing.

Content Enrichment

Increase online conversions with Content Enrichment.

Automation

Save time and increase operational efficiency with retail automation.

SXM Platform, Integrations, and APIs

Integrate the SXM platform with the rest of your enterprise systems architecture.

PXM Network

Activation Network

Automate how you exchange product content data to the digital shelf.

Enhanced Content Network

Turn product pages into product experiences with Enhanced Content.

Ecommerce Platform Integrations

Create winning product experiences on owned sites with powerful ecommerce software.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Open Catalog

Connect to the digital shelf faster with an open, standardized, and free product catalog.
Partners

Solution Partners

Find a Solution Partner

Learn more about Salsify solution partners.

Become a Solution Partner

Learn how to become a Salsify solution partner.

Technology Partners

Find a Technology Partner

Learn more about Salsify technology partners.

Become a Technology Partner

Learn how to become a Salsify technology partner.
Resources

Resources

Resource Library

Explore our ecommerce resources to get everything you need to win on the digital shelf.

Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.

Webinars

Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.

Engineering Blog

Explore our engineering blog to get developer resources, insights, and tips.

Events

Register for our upcoming in-person and virtual events to connect with other industry insiders.

Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.

Product Updates

Explore the latest news and updates for Salsify products.

API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2023 Salsify Consumer Research Report

Salsify 2023 Consumer Research Report

Learn how to prioritize and deliver what your shoppers want with the latest insights.

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      Back to Blog

      New ebook - 9 steps to maximize your product sales this holiday season

      Omnichannel Strategy
      2 minute read
      by: Peter Crosby
      New ebook - 9 steps to maximize your product sales this holiday season
      HOLIDAY_EBOOK_COVER.png
      Prepare for the holiday season with some help from our latest ebook on how to maximize your product sales.

      The Takeaway: Our new ebook will help you prepare your digital marketing and product merchandising strategy for the 2016 holiday season and beyond.

      You know what products your brand is selling this holiday season, but have you formed a digital marketing and product merchandising strategy to ensure those products move from the shelf to under the tree?

      To help you in your planning, we've pulled some reindeer (and brand manufacturers, retailers and other commerce experts) away from their summer activities to get their advice on how to best sell your products between now and December. And we compiled all those tips and insight in our new ebook, "9 ways to maximize your product sales this holiday season."

      The consensus is that you need to focus on product content. After all, shoppers today research products online before even thinking about making a purchase decision, and 88 percent of consumers said that detailed product content is the No.1 reason why they decide to buy.

      Each reindeer/expert (we're counting Rudolph obviously, so there's nine) has some advice on how to improve your product content - from managing that information itself to optimizing your processes and establishing your ecommerce product strategy.

      For example, Garrett Bluhm, director of ecommerce at Hylands, explains the four essential components of the ideal product content team, while Jason Bell, senior retail search manager at CPC Strategy, provides some tips for optimizing product descriptions.

      You can download the ebook here and start preparing your holiday product content strategy today!

      Tag(s): Omnichannel Strategy Digital Commerce Ecommerce Strategy

      Peter Crosby

      I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.

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