Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
The digital world is one of rapid change. Our 2019 Trend Analysis Report: How Leading Brands Transform to Win Market Share sheds light on how brand leaders are adapting to win amid such fast-paced commerce. This report outlines common roadblocks to speed and efficiency as well as insights into opportunities on how to lead the market and win the digital shelf.
In today’s digital world, brands overwhelmingly understand they must compete on more than the standard price, promotion, and product alone. Nearly all organizations agree that product content is important to their sales growth, up from only 75% understanding that connection last year.
But while everyone agrees that content matters, success on the digital shelf relies on the ongoing content optimization of product content. In fact, 61% of brands believe they should be pushing new content to their sites daily or weekly. Our data shows brand manufacturers that are pushing new content to online retailers daily are reaping competitive advantages.
A major roadblock in optimizing product content on a continuous basis is having the dedicated team and trained staff. Employees should be entrepreneurial, skilled in digital, with management that has strong cross-functional skills to drive agility in the process across all teams. We found that 66% of brands plan to hire product content staff in the next year.
In a world where AI is driving a lot of the merchandising decisions, your organization needs technology that can move and react just as quickly and intelligently. Our data shows a marked trend across those brands that have invested in automated ways to manage product content and a larger increase in annual revenue. In fact, a majority of the brands with a technology investment grew sales across their online channels by more than 25%.
Cara Wood is fascinated with emerging technology trends and their impact on commerce and communication. Cara is an avid reader who is frequently over-caffeinated.
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