Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Comscore and UPS recently shared the results of some really interesting consumer research that looked closely at online shopping behavior and decision criteria. The results highlighted a theme that we talk a lot about at Salsify, the need for great product content.
Based on the data collected from regular online shoppers (3 or more purchases on average), detailed product information (73%) is the single most important factor in the search and selection process. The key thing to note here is the word “detailed.” That means that providing the basics are just not enough anymore. Consumers looking for products online want all the answers, not just the easy ones.
Next up in importance were retailer reputation (66%), return policy (62%), and the presence of multiple images or the ability to zoom in (59%).
When it comes to mobile shopping, the study showed that shopping via a retailer’s app was preferred by 4 out of 5 people and that access to product images (54%) and product reviews (53%) and relevant search results (50%) are considered the most important retail app features among users.
How confident are you that you’re meeting the needs of today’s consumers?
Josh is the Head of Product Marketing at Salsify and an avid online shopper, data lover, beer snob in training and music junkie.
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