Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
“Success is pegged to speed to market. The faster you launch, the faster you sell, turn and increase your ROI.” These wise words are from Rachel Davis, Retail Product Data Manager, Ecommerce at Hollander, who is among the first users of Salsify’s new direct connection to Overstock. Now brands can automatically submit product content to Overstock and other key furniture and home goods retailers like Houzz, Shipt, Amazon, and Walmart through Salsify.
Delivering an engaging and impactful digital product experience is critical in the furniture and home goods space where shoppers do their homework before buying. According to a recent consumer research report, 66% of furniture purchasers used the internet for information while shopping in-store and 63% of purchasers visited multiple brand sites during their discovery phase.
Despite the importance of online brand presence, the $300 billion online segment of furniture and home furnishings has long awaited a faster way to reach the channels that matter most, like Overstock. For years, home brands have been well-acquainted with the challenges of creating, submitting, and updating item setup forms. Retailer portals are often outdated, slow, and time-consuming. Emailing and publishing spreadsheets is inefficient at best, and riddled with errors at worst.
Managing a line of over 380 sleep products on Overstock alone, Hollander was familiar with these syndication pain points. “It could take months to get an item live,”said Davis.
Recognizing the challenge its customers faced, Salsify partnered with Overstock to build out a direct connection to their platform to support 1P suppliers. With this connection, brands can:
Get product content to market faster. Once a brand hits publish, Salsify automatically submits the content to the retailer.
Send the correct content every time. Salsify monitors retailer requirements so brands are always up-to-date - and analyzes product content against retailer requirements to ensure content is complete and accurate.
Stay current on retailer feedback. Get notifications when products have been submitted successfully and when updates have been completed.
“Salsify makes the entire process much easier,” noted Davis. “Any changes we make in Salsify now can be immediately synched with Overstock.” She also said that Overstock’s feedback helped her quickly identify and resolve issues. Overstock is known for its best in class approach to supplier feedback - providing suggestions on how to improve content - and Salsify makes this information directly available in its platform.
With Salsify’s direct connection to Overstock and other home and furniture retailers, brands have one unified platform that connects them to all their critical partners.
The Overstock direct connection is free of charge for Salsify customers - as are the connections to Houzz, Shipt, Amazon, and Walmart. To learn more or to get started, contact customer support. If you are not a Salsify customer, register for a demonstration.