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Like all deadlines imposed by someone else, whether by our spouses, bosses, or the world’s biggest retailer, the requirements of the Content Spec were greeted with a mixture of annoyance, anxiety, and a somewhat grudging acknowledgement that all this fuss was necessary. So here we are, October 1st.
Was it worth it?
I say yes. Here’s why:
That last point is a critical one, and it’s a two-way street. What everyone wants is data. What content sells better? What’s a better headline? What’s a better description look like? Imagine having the data from an A/B test and being able to truly optimize. That’s the holy grail in this process, and it’s where we must get to make this investment of time and resources truly worth it.
In modern commerce, all retailers are recognizing that rich product content drives search, drives conversion, and drives sales. It’s necessary for omni-channel strategic initiatives including mobile apps and marketplace participation. And it’s especially necessary to differentiate in an endless aisle world where seemingly every product is sold by every retailer.
Congratulations to our brand suppliers, and thanks to content team at Walmart. We are delighted to be with you on this crazy ride, and look forward to helping you in the next round. Cheers!
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