How to Increase Sales Rank and Product Page Conversions
Salsify | January 8, 2019
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Enhanced content,which you may know as A+ content, rich media or below-the-fold content, is your opportunity to tell an engaging brand story on the product detail page. Brands that have implemented this below the fold content have seen a 10% increase in sales on Amazon, and as much as 36% increase in sales on Walmart.
Incorporate Visually Rich Brand Designs. Include things like large format and high-resolution images, strategically placed text, banners and call to actions to build trust and consumer confidence. Focus on your company values and the lifestyle imagery that will speak directly to your buyer’s needs and concerns.
When consumers can more easily imagine how they might use your product they are closer to adding it to their carts. Many brands use PDFs, videos or images to better manage tell the story of their product. Clarifying ambiguous product information, which in turn reduces the amount of negative reviews and increases sales.
Scale Your Efforts. Create and deliver enhanced content alongside the rest of your product experience with no manual labor or complicated vendor relationships. Salsify is the first PXM platform to power the creation of content across Amazon, Walmart and other retailers.
Enhanced content goes beyond the static text and images found on standard product pages. The real estate on a retailer’s product detail page below-the-fold content is a critical way to differentiate a brand and product, create brand traction, build brand loyalty, and drive conversions.