Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Long before the Internet virtualized shopping carts and digitized product catalogs, a simple assortment of stripes and numbers forever changed the way we exchange product data in retail.
While we've recently put a lot of emphasis on the creation and exchange of product data itself, we knew we also needed to give a hat-tip to the major vehicle that facilitates the exchange of this data. After all, understanding how far the barcode has come can only strengthen our understanding of what else is possible, and the future retail trends that the barcode might be able to support.
This infographic illustrates how the iconic barcode has evolved over time to address new data exchange challenges in an ever-changing marketplace. For much more information about the evolution of the barcode and how to implement the right one for your company, visit gs1.org.