PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
Overall US apparel sales went down by 2% in 2017, however ecommerce is seeing double digit growth. Selling online is your biggest opportunity for growth and Amazon is a major player. Our recent benchmark report, The Winning Elements of Amazon Fashion Pages, more than 89,000 product pages within the ‘Clothing, Shoes & Jewelry’ category live on Amazon. The findings can help you build a strategy that improves conversion and visibility for your product pages on Amazon and beyond.
The high-end top performers use an average of 6 bullets to detail comfort, benefits, and material construction. Use marketing language throughout the description that shows your target audience you understand their needs.
Including the words that consumers are searching for, like cotton, machine washable, everyday wear, athletic, etc., in your descriptions, bullet points and A-plus below-the-fold content can help your product get found. Use most important copy or terms found in user reviews in titles and in primary descriptions to differentiate your product immediately.
High-end top performers use an average of 3 images per product, but the real strength is the variety of image types. Use images to showcase the product’s look in multiple poses and environments, include images for all color variations of the product, and call out benefits or features of the product in text over an image.
A sizing or measurement chart or washing guides for delicate materials serves as an easy reference and gives shoppers confidence before they buy. Use reviews and common questions on your page to determine what additional reference material could be helpful for discerning buyers.
Thirty-six percent of high-end top performers use A+ Content. Consider outlining your brand or product story below the fold and highlighting positive customer reviews, with photos.
Ultimately, your Amazon product detail page is the chance to represent the full story of every fashion item you sell. Buyers want to understand the fabric, fit, quality and style at a glance. By understanding the tactics used by top-performing pages at every price point, you can adjust your own strategy and stand out across the digital shelf.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.