PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
Preparing for Major Release 3 can be overwhelming and intimidating. Luckily for you, we've put together some background and how-to tips to help you get started in preparing for the new release.
Let's start with the basics:
What is MR3?
The Global Data Synchronization Network (GDSN) is an internet-based network of data pools enabling trading partners to securely exchange and access product content.
In May 2016, GDSN Major Release 3 (GDSN MR3 or sometimes written as 'MjR3') will be rolled out to help your brand share richer and more accurate product content with your trading partners. GDSN MR3 will increase the flexibility and efficiency with which your product information is synchronized and shared.
MR3 introduces 300 new attributes, 600 new code-list values, and a bevy of refined validations to the GDSN to help trading partners exchange reliable commerce content.
MR3 is non-backwards compatible, meaning that every brand absolutely needs to be ready for MR3. If you aren't ready after May 6, 2016, your brand will no longer be able to sync through the GDSN with retailers like Walmart, The Kroger Company, Lowes, Target, Safeway, Best Buy, and more.
When exactly is this MR3 happening?
Major Release 3 will be rolled out on May 6, 2016. On this day, all GDSN syncing will come to a halt. The release is expected to take a week to implement, with a targeted go-live date of May 12, 2016.
Why is this happening now?
At the heart of MR3 changes is the support of the growing adoption of GDSN by various business sectors across the globe. MR3 is shrinking the amount of core attributes shared by all trade items, and modularizing sector specific attributes. This will provide your brand the ability to sync with your trading partners only the data essential to your needs.
Should I panic?
There is certainly no need to panic. However, there are steps that you and your team can take to get ready for the new release. Here they are:
We realize all this sounds like a lot of work. At Salsify, we’ve already done much of the heavy lifting for our customers. With the help of our easy-to-use Readiness Reports we help our customers perform their analysis by helping them compare attribute changes, perform gap analysis, map new content, and test publish their content all in one place. Remember that, as of May 6, 2016, any and all data pools and solution providers will need to be MR3 compliant to send content via the GDSN.
If you are current a Salsify customer, feel free to reach out to our customer success team to learn how they can help you prepare for MR3. If you aren't a customer but you need help, email us at info@salsify.com.
Did you hear that Salsify was certified by 1WorldSync for Major Release 3? That means we can send content for GDSN's MR3. Read more about it here.
John is a customer success analyst at Salsify. He loves playing music on his guitar and watching Star Trek.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.