Register Today
Request Demo
en-us
    January 3, 2018

    Measuring the Impact of the Digital Shelf | Whiteboard Video | Salsify

    by: Peter Crosby

    If you are like most brands, ecommerce sales are a small percentage of your total sales. So how — knowing that the web is gaining eyeballs and dollars — should you scale your investment and team to ensure you get the most out of digital? Salsify Co-founder Rob Gonzalez explains how some global brands are measuring the full impact of digital shelf investments on total sales revenue.

     

    Amazon has become a media platform with influence beyond its own pages for many brands. It may be that digital channels influence sales across all of your channels. Brand leaders are wise to get a full picture on what is impacting sales before committing to a traditional way of investing time and money into an ad strategy.

    Related Posts

    Keep Reading

    3 minute read
    We've developed a lot of raving fans over the past couple of years because of how much faster and less frustrating it is to get products to market using Salsify. And one of...
    by: Josh Mendelsohn
    6 minute read
    From mobile apps and your direct-to-consumer (D2C) website to marketplaces and brick-and-mortar retailers, customers interact with your brand via a range of omnichannel...
    by: Satta Sarmah Hightower
    5 minute read
    The home improvement industry, which is traditionally entrenched in the brick-and-mortar tradition, experienced huge digital channel gains in the last year.   
    by: Brian Johnson