<img height="1" width="1" src="https://www.facebook.com/tr?id=973228766067554&amp;ev=PageView &amp;noscript=1">

Digital Transformers Blog

Learn what it takes for your brand to win in modern commerce

Sign up for weekly updates

May we send you relevant content such as ebooks, white papers, research reports, webinar invitations, and event invitations?

Featured Topics: Video

How to measure the impact of digital

Peter Crosby | January 3, 2018

If you are like most brands, ecommerce sales are a small percentage of your total sales. So how — knowing that the web is gaining eyeballs and dollars — should you scale your investment and team to ensure you get the most out of digital? Salsify Co-founder Rob Gonzalez explains how some global brands are measuring the full impact of digital shelf investments on total sales revenue.

 

Amazon has become a media platform with influence beyond its own pages for many brands. It may be that digital channels influence sales across all of your channels. Brand leaders are wise to get a full picture on what is impacting sales before committing to a traditional way of investing time and money into an ad strategy.

All Topics: Video

Sign up for weekly updates