If you are like most brands, ecommerce sales are a small percentage of your total sales. So how — knowing that the web is gaining eyeballs and dollars — should you scale your investment and team to ensure you get the most out of digital? Salsify Co-founder Rob Gonzalez explains how some global brands are measuring the full impact of digital shelf investments on total sales revenue.
Amazon has become a media platform with influence beyond its own pages for many brands. It may be that digital channels influence sales across all of your channels. Brand leaders are wise to get a full picture on what is impacting sales before committing to a traditional way of investing time and money into an ad strategy.
Written by: Peter Crosby
I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.
Recent Posts
Personalization at Scale: How To Use AI To Tailor Product Search for Every Shopper
How To Build an Ecommerce Marketing Calendar
Generative AI in Ecommerce: How AI Is Shaping the Next Generation of Product Search
Subscribe to the Below the Fold Newsletter
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.
.svg)
