Learn More
Request a Demo
    January 3, 2018

    Measuring the Impact of the Digital Shelf | Whiteboard Video | Salsify

    by: Peter Crosby

    If you are like most brands, ecommerce sales are a small percentage of your total sales. So how — knowing that the web is gaining eyeballs and dollars — should you scale your investment and team to ensure you get the most out of digital? Salsify Co-founder Rob Gonzalez explains how some global brands are measuring the full impact of digital shelf investments on total sales revenue.


    Amazon has become a media platform with influence beyond its own pages for many brands. It may be that digital channels influence sales across all of your channels. Brand leaders are wise to get a full picture on what is impacting sales before committing to a traditional way of investing time and money into an ad strategy.

    Related Posts

    Keep Reading

    November 5, 2019

    The GDSN Does Work for the Digital Shelf

    2 minute read
    The Global Data Synchronization Network (GDSN) hasn’t lived up to its potential for the digital shelf. However, this isn’t a fault of the technology — it’s a fault of its...
    by: Salsify
    January 7, 2020

    What Does It Take to Win on The Home Depot and Grainger?

    2 minute read
    Home improvement retail giants are making strides to improve online customer experience. The Home Depot is in the process of remodeling its stores to support its...
    by: Cara Wood
    January 5, 2021

    5 Ways Omnichannel Retail Is Changing the Industry

    7 minute read
    The path to purchase is no longer linear. A consumer might research a product on your website before buying it in store. They might make an impulse buy using the “Shop...
    by: Satta Sarmah Hightower