Request a Demo
    January 3, 2018

    Measuring the Impact of the Digital Shelf | Whiteboard Video | Salsify

    by: Peter Crosby

    If you are like most brands, ecommerce sales are a small percentage of your total sales. So how — knowing that the web is gaining eyeballs and dollars — should you scale your investment and team to ensure you get the most out of digital? Salsify Co-founder Rob Gonzalez explains how some global brands are measuring the full impact of digital shelf investments on total sales revenue.

     

    Amazon has become a media platform with influence beyond its own pages for many brands. It may be that digital channels influence sales across all of your channels. Brand leaders are wise to get a full picture on what is impacting sales before committing to a traditional way of investing time and money into an ad strategy.

    Related Posts

    Keep Reading

    December 19, 2018

    How HP Delivered Customer Service Excellence on the Digital Shelf with Salsify Chat

    6 minute read
    When it comes to purchasing personal computers or printers, consumers often have a lot of specific questions. That’s why tech giant HP has made delivering best-in-class...
    by: Caroline Egan
    January 7, 2020

    What Does It Take to Win on The Home Depot and Grainger?

    2 minute read
    Home improvement retail giants are making strides to improve online customer experience. The Home Depot is in the process of remodeling its stores to support its...
    by: Cara Wood
    January 5, 2021

    5 Ways Omnichannel Retail Is Changing the Industry

    7 minute read
    The path to purchase is no longer linear. A consumer might research a product on your website before buying it in store. They might make an impulse buy using the “Shop...
    by: Satta Sarmah Hightower