Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Product data matters more than ever. It’s no longer enough to have accurate product information stored in a centralized database or master data management (MDM) system. Consumers make their purchasing decisions based on the information they find on the digital shelf – and they expect that information to be relevant to them in the moment they discover it. This requires an agile approach to product information management.
Our new ebook, Fast vs. Slow Data: How to Manage Product Information for Digital Commerce, can help you manage the new pressures for speed and agility. Business users accessible tools that are easy to use and have functionality that will support their daily work.
1. Align Technology to the Business Needs. The marketing and sales users at your organization need to answer channel-specific requests across different channels, geographies, and product categories.
2. Provide Users the Ability to Self-Serve. Give users an easy-to-use workflow design that drives in-app collaboration across a variety of teams. Create permission levels so that the right people have access and you’re not sacrificing governance or security.
3. Arm Users with Actionable Data Insights. Your product’s position on the digital shelf is determined by an algorithm. Business users need market feedback to test, optimize, and learn quickly to drive increases in sales.
Your organization needs a flexible way to deliver the engaging product experiences that consumers demand across every relevant channel efficiently and effectively. This requires a new approach to product information management (PIM) that combines true agility without sacrificing the necessary data governance. This guide will prepare you to transform your business to drive internal efficiency and communicate the value of data in a rapidly evolving digital marketplace.
Cara Wood is fascinated with emerging technology trends and their impact on commerce and communication. Cara is an avid reader who is frequently over-caffeinated.
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